J&S Automotive Rebrand

The rebranding of J&S Automotive was a dynamic project that involved creating a modern, unified identity to reflect the company’s reputation and future ambitions. As the graphic designer, I began with in-depth research to guide the new logo design, which evolved into a bold, modern emblem symbolizing strength, reliability, and motion. A fresh colour scheme was developed to balance professionalism with energy, complemented by a strong sans-serif font for headlines and a clean, legible typeface for supporting text.

With these core elements in place, I applied the branding across stationery, including business cards, letterheads, and email signatures, ensuring consistency across all communications. The identity was then expanded into vehicle livery, where clear, striking graphics enhanced visibility, and signage, designed to establish a strong and professional presence both inside and outside company spaces. The result was a cohesive brand system that reflects J&S Automotive’s heritage while positioning it confidently for the future.