O'Connell Auto Parts Logo Design

The logo design for O’Connell Auto Parts, a motor factors business based in Cork, combines bold simplicity with modern precision to reflect the company’s reliability and expertise in the automotive sector. The design process began with the goal of creating a strong, instantly recognizable identity that conveys trust, speed, and professionalism. The wordmark uses Neo Sans W1G Bold Italic for “O’CONNELL” and Neo Sans W1G Italic for “AUTO PARTS,” both chosen for their clean geometric forms and subtle forward-leaning italics, suggesting motion and progress—key qualities in the automotive industry.

The colour palette of vibrant red and green backgrounds with white typography pays homage to Irish heritage while ensuring high visibility and contrast across signage, packaging, and digital media. The result is a contemporary, confident logo that communicates both the local roots and the dynamic energy of O’Connell Auto Parts.